A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market
Today we are looking at some of the most Iconic Brands of our time that have become part of who we are. These are the brands that we grew up with, we trust, we love and value.
When a company decides to settle on a brand to be its public image, it must first determine its brand identity, or how it wants to be viewed
Once a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity – possessing very recognizable brands of products – are Microsoft Corp. (MSFT), Coca-Cola (KO), Ferrari (FCAU), Apple (AAPL), and Facebook (FB).