On this episode we start a series of Branding and Positioning a very important and highly necessarily for business owners. We look at:
How to define your brand
What is your company’s mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company with?
Our guest and brand expert is Olatunde Odebiyi the Managing Director of a consultancy firm (Cornelli and Mosh Consults Limited). Olatunde is a business and brand consultant; an ardent speaker and instructor with over 7 years’ of experience in developing human capacity, business, brand and communication strategy, project management and delivering training services.
He is a fellow member of the chartered Institute of Marketing (UK). He is currently an active Business and Brand Consultant who manages several Projects Multifaceted with Small, Medium and Large Enterprises in Nigeria. He has also led a successful professional career prior to establishing his entrepreneur platform. His career trajectory includes Branding, Business Process Restructuring, Business Management, Corporate Strategy, Assessing the Marketing Environment and Initiating new business ideas in the country. Within those roles, he led and implemented several diverse large and small scale projects. Also he has turned out several corporate branding for different corporate businesses within the country.