Marketing is a necessary part of running a business but most business owners neglect this. Today’s show explores what marketing actually is and how important it is for small businesses to do it well. We get Felicia Thobejane the managing director of Hive Consultancy to explain what marketing is and how it’s important for small businesses. Women all over the continent struggle to pursue their dreams at times because they lack the funds or access to higher education. We give a list of scholarships available for women across the continent. Another guest Lebo Lion joins us in the studio to talk about what businesses In Africa can do to grow as well as why we should redefine disruption in an African context. To round of the show, we give you apps and websites that can help make marketing your business much easier and more productive.