D’banj is the founder of Koko Foundation for Youth and Peace Development. He is also Nigeria’s first United Nations Youth Ambassador for Peace. Dbanj is a ONE campaign ambassador; he released the song “Cocoa Na Chocolate” in support of agriculture investments. ‘Cocoa Na Chocolate’ featured 18 other African artists and won Best African Collaboration at the All Africa Music Awards in 2014.
In 2015, he was applauded by World Bank Chief, Jim Yong Kim for using his music power and high celebrity status to bringing attention to serious and critical issues in Africa with a special focus on agriculture and poverty alleviation. Jim Yong Kim was quoted saying that “I had the pleasure of meeting D’banj last month and seeing him perform. I’m thrilled he is the first artists to take part in our new Music4Dev series encouraging the global artist to raise awareness about poverty and related issues.”
In 2015 D’banj released the video to “Extraordinary” to raise awareness on gender equality and women’s empowerment. World bank endorsed song as a song for women awareness.
D’Banj is vastly immersed in information technology, particularly in the areas of value-added services and Content digital distribution. He owns MCOMM Ltd (Median Mobile Communications Limited, A Value Added Service Content Provider) and D’ Kings Men Media Limited (a 360 Media Company), which are responsible for his major digital moves in recent times.
In August 2016, D’banj’s D’Kings Men Media partnered with MTN Nigeria and the Bank of Industry to launch THE CREAM PLATFORM, a creative talent platform that was set up to help discover young creative minds across Nigeria by just dialing a USSD code on a mobile phone. It is reported that the platform, as at December 2016, had over 2 million paying subscribers and has discovered hundreds of talents from the music category alone, with tens of music videos and millions of Naira given out to winners.