Founded Zanusi Brand Solutions, a 100% black female-owned Integrated Branding, Marketing and Communications Services Firm in 2001 after 20 years’ corporate experience in multinational FMCG companies in South Africa, Kenya, and the USA. Zanusi has clientele in Africa, the UK, and the USA where it has delivered brand-building strategies and activated plans for blue-chip companies and state-owned entities.
Nomahlubi has also played an active role in the Association of Marketers in South Africa including judging Advertising for the prestigious Loeries Awards. She has served on several Boards including being the vice-chairperson of the Association of Advertising Agencies (AAA), a non-executive director of Primedia Face2Face, Cashbuild, Foschini Group as well as a member of the AAA Executive Operations Committee, ASA’s Advertising Properties Committee and the Advisory Committee for UNEP’s (United Nations Environment Programme) Advertising and Communication Initiative.
She was invited to the United Nations deliberations on “Promoting investment and sustainable development in Africa with the objective of eradicating poverty”. She has written numerous articles and has delivered several papers, the latest titled: “Reaching the African consumer – lessons for European brands” presented at the European Association of Communications (EACA) in October 2000.